“The most valuable gift you have to offer is yourself.”
Have you ever been around someone with a strong accent? Maybe a “U-per,” a Londoner, or even a Southerner? Of course you have. Now here comes the question of Authenticity: Did you start to pick up their accent after you talked to them for a while? Did you parrot their pronunciation of particular phrases? We've all done it just a little bit. I’m guilty as charged. When I moved to the South six years ago, I found myself going on lots of sales calls outside the metro city limits. Sometimes the people I talked to spoke so slowly that I wanted to complete their sentences for them! For some reason, I felt myself trying to drawl, trying to speak a little slower, and trying to throw in a “y’all” for good measure.
It didn’t work. It was a feigned attempt at acceptance. Not only was I asked, “So, are you from around here?,” I was also caught somewhere between trying to fit in and trying to get my message across effectively. I wasn’t authentic. And I was naïve to think that I had to use certain colloquial words and phrases to be heard.
As it turns out, I performed much better when I let the “You Guys” flow freely. Not only were people more genuinely interested in me, and who I was, they also wanted to know where I was from and what brought me into town. That kind of exchange was the beginning of a real relationship. So the Go-Giver Law of Authenticity goes: It’s always easy to spot a fake. Your audience appreciates the real and truthful so much more. Whether you’re from Buffalo, Britain, Birmingham or the Bahamas, let your freak flag fly and annunciate with pride.
“Your influence is determined by how abundantly you place other people’s interests first.”
Have you ever really thought about what makes someone influential? Admittedly, I have had an antiquated definition of “influence.” Let me start at the beginning. Growing up, I was never the cool kid. I was, and still am, a people-watcher; happier to observe than to take center stage. As a kid, I mentally filed the other kids into groups: the popular girls with too much lip gloss, the jocks who loved to tease, the alternative kids with sullen attitudes, and the geeks with Dilbert comics taped to their calculators. I didn’t realize it then, but I organized the playground into a kiddie caste system! If I looked closer, there was probably a popularity barometer that measured the social pressure at every grade school dance.
Stated another way, influence is popularity with purpose. Influential people know how to make things happen. And making something positive happen for you is the measure on their personal barometer for success. Can you make something happen for someone else? Who will you influence today?
“Your income is determined by how many people you serve and how well you serve them.”
Its interesting how the Go-Giver Laws of Stratospheric Success build on each Other. The first law of value determines how much potential energy you’ve got wrapped up inside. And that potential energy is related to passion for what you do as much as consistency in how you do it.
In The Go-Giver, the main character meets a young woman who grew frustrated in her teaching career. While she had developed methods that really drove home new lessons to children, she was a little discouraged that she could only touch 20 or 25 children at a time. She started a company that developed and sold games based on her methods. Now, rather than helping just one small group of kids each year, she was able to impact learning in classrooms across the country. She put a system- and consistency- behind her ideas and was able to grow.
On a related note, this reminds me of advice that a manager once gave me. We were discussing why some people make more money than others; its all related to attitude and consistency.
Here’s how his example went:
If you want to make $24,000 a year, you can sleep in, head to work late, leave early, and never really be bothered by any critical thought.
If you want to make $40,000 a year, you’re probably getting up at the same time each day; you’re getting into work on time, working a little past five, and keeping your eye out for advantages on the job.
If you want to make $60,000 a year, you’re probably up at 5:30am or 6am thinking about what you want to accomplish for the day; you’re working past five, and thinking about your job some on the weekend.
If you want to make $[insert your target figure here], you’re putting in serious effort.
While that talk was very money-oriented, it did make me think about what path I was on, and where I wanted to be. Those magic numbers can be whatever amount you want them to be, but the fact remains: the more consistently and passionately you approach your work, the closer you’ll get to stratospheric success.
Income in the form of monetary compensation is just one form of success. I bet you can think of a lot of others.
As a sidenote, when I first started this book, I found the word “Stratospheric” to be a little cliché…a trite phrase in another business book targeted at the lost middle-managers desperately seeking inspiration in their tired careers. But “Stratospheric” turned out to be more than just hyperbole. Throughout the story, I was rooting for the main character to elevate his thinking…to get out of his own way…to forgo the easy, temporary fix in favor of a stronger, long-term values system. “Stratospheric” is really about elevating your thinking and your attitude. Its about leaving complacency and “just good enough” behind.
“Your true worth is determined by how much more you give in value than you take in payment.”
Ok, this is a tough one right off the bat. It seems like the latest buzz in sales is to “control your client’s expectations.” If you control expectations, you can almost always over-deliver, right? Whoa. That’s a dangerous idea if it falls into the wrong hands.
If McDonalds lets you expect cold McNuggets, does that make serving rubbery re-heated ones OK?
For the people who “just get by,” this strategy is like telling them its OK to set the bar low and to deliver average performance. This Go-Giver law is really about giving, giving, giving…for the sheer pleasure of delivering a product or service that you’re passionate about.
When I first started selling Radio, I gave every client- large or small- [ok, they were all really small] white-glove service. I sold an un-rated oldies station that everyone else on the sales team seemingly ignored. But, I went at it with rookie-like enthusiasm. It just made sense to me. Yes, it was a small station. But, every single listener fit into a closely defined affluent, educated Baby-Boomer demographic with gobs of disposable income. I felt like I was helping my clients shoot fish in a barrel, whereas the bigger stations were casting nets in endless seas. I took pride in acting like a marketing director for each and every client—making everything completely turnkey for them.
Hand-written thank you notes- check. Personalized memos, talking points & FAQ’s for guest appearances- done. Multiple commercial drafts to choose from- every time. I did it because I didn’t know any better.
Yes, it took a lot of time and energy. But, over 6 years later, I count over 20 different reps in our office alone who started and subsequently quit every few months. Just showing up to do the job isn’t enough no matter where you are.
Every time you choose to give more than what’s expected, you’re not losing out or spending too much energy. You’re making a deposit in your own goodwill account. And that account has endless potential returns.
Whoever decided to write business books in the form of prose is a genius. Maybe it started with the rodents in Who Moved my Cheese?. Or maybe it was “Herbie” in Goldratt’s “The Goal.” (The theory of constraints wrapped up in a story about a fat kid hiking with his Boy Scout troop…now that’s a real page turner.)
Modern business books aren’t being dumbed down. They’re more digestible than ever. We’re in a fast-paced, 140-character, multi-tasking society, and you’d better be able to teach me something and entertain me at the same time. Which brings me to my latest read: The Go-Giver.
The Go-Giver’s 128-page story is about a struggling salesman who learns that the path to success is giving. Throughout the story, he’s mentored by a business Sherpa whose amazing net worth is eclipsed only by his easy-going demeanor. Think Bill Gates meets Frank Sinatra meets Gandhi. The Go-Giver’s gift comes in the form of “Five Laws of Stratospheric Success.” Each and every one of these laws struck a personal chord with me. So, Gentle Reader, stay tuned, and for the next 5 days, I’ll give you a Law of Stratospheric Success and glimpse into my experience with that law.
