Whoever decided to write business books in the form of prose is a genius. Maybe it started with the rodents in Who Moved my Cheese?. Or maybe it was “Herbie” in Goldratt’s “The Goal.” (The theory of constraints wrapped up in a story about a fat kid hiking with his Boy Scout troop…now that’s a real page turner.)
Modern business books aren’t being dumbed down. They’re more digestible than ever. We’re in a fast-paced, 140-character, multi-tasking society, and you’d better be able to teach me something and entertain me at the same time. Which brings me to my latest read: The Go-Giver.
The Go-Giver’s 128-page story is about a struggling salesman who learns that the path to success is giving. Throughout the story, he’s mentored by a business Sherpa whose amazing net worth is eclipsed only by his easy-going demeanor. Think Bill Gates meets Frank Sinatra meets Gandhi. The Go-Giver’s gift comes in the form of “Five Laws of Stratospheric Success.” Each and every one of these laws struck a personal chord with me. So, Gentle Reader, stay tuned, and for the next 5 days, I’ll give you a Law of Stratospheric Success and glimpse into my experience with that law.